Sousveillance is a term, coined by Steve Mann, which has been gaining some buzz of late. Its roughly the opposite of surveillance. Instead of a power watching over the people, sousveillance is the people watching over a power, and as a corollary watching over themselves. The openness that the architecture of Friendster creates is an integral part of a sousveillance society. And we as a culture are going to have to either learn to embrace the openness or attempt to make it go away.